It seems like just yesterday we were ringing in 2009, and already another holiday season is rapidly approaching. Despite the economic concerns that continue to linger over the marketplace, the malls (and parking lots) will be as busy as ever, filled with people in a festive mood who love to shop, but will simply do so in smaller quantities. I too am one those people who enjoys the festive moods found at our malls and shops, and call it brave or stupid, will venture out amongst the masses for a little holiday cheer. This year though, prices aren’t the only factor in what I decide to buy… Customer Service will also be a major influence on my wallet.
Last year during one of my few shopping trips, the very first store I walked into was a well known lingerie shop (yes, for the wife) and I knew exactly what I wanted to get. When I couldn’t find what I was looking for, I turned to a store employee who was mindlessly folding the same tank top (literally) over and over and over again. Little did I know at the time that being dressed in their corporate-mandated all-black attire was foreshadowing the attitude I was about to receive – but I couldn’t have been more mistaken. Verbally shaking her from a daze, I started to explain what I was looking for. We obviously weren’t on the same page because the girl who was supposed to be helping me, the customer, was too busy waving and silently exchanging pleasantries with someone walking by outside the store. Customer service at its finest – at least apparently by today’s standards, as I experienced episodes like this throughout all of my shopping exploits.
No matter the job you’re in, or the expertise you possess, EVERYONE has customers. And while things such as quality, consistency, and price are always key factors in business decisions, excellent customer service is equally important. Since its inception, Axis Technical Group has focused on customer service, and that commitment is as important today, if not more so than it was 5 years ago. The experience I had while holiday shopping last year only made me prouder of every team member at Axis . Time and time again, our team has demonstrated extraordinary customer service efforts in addition to the other job responsibilities they are assigned. From our Admin team, to Recruiting, Sales and all of our technical experts and resources, there are countless examples of our team going above and beyond the call for clients and lending a helping hand outside of what may be considered “part of the job.” The honesty, integrity and hard work stemming from our technical and office staff to our consultants and trusted partners, continues to pay off for all.
2010 is probably going to be filled with more uncertainty, and every company in every industry will continue to fight for the precious dollars in the marketplace, every company in every industry will look for a competitive edge. Good customer service will be very much a deciding factor in B2B and B2C businesses alike and will separate the financial winners from the losers. Once again, Axis will continue to be one of those winners as customer service remains a top priority.
What about the girl back at the lingerie shop? She’ll still be folding the same tank top.
Post Contributed by: Russell Wolf – Axis Vice President – rwolf@axistechnical.com
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